Searchterm

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Use the Search Terms in Your Landing Page Headline

The headline is perhaps the most important piece of your landing page.  It is the first thing a potential customer sees.  It is also the first marketing message your deliver.  The goal of the headline capture the visitors attention and persuade them to read the rest of your sales copy.

The best way to capture a visitors attention is to demonstrate your landing page is relevant to the search term.  If a visitor believes the landing page will satisfy the reason for the search, they are more likely to remain on the page.  If you can display the visitors search term in or around your headline, that will convince the customer that you landing page is what they are looking for.

Assuming you only one keyword in your ad group, or at least on a few terms centered around a single keyword, you can put that single keyword on your landing page.  If you can incorporate that kewyord into your sales copy, the more likely the visitor will stay.

Adwords Dynamic Keyword Insertion provides a more flexible means of determining the visitors search term.  First, you add a querystring parameter to your destination url.  The parameter could be named something like "SearchTerm".  Then, use Dynamic Keyword Insertion to to supply the value of the parameter.

Dynamic Keyword Insertion will replace the Adwords tokens with the search term the user searched for.  This means that the destination url will contain the exact search term.  This is more targeted than putting your keyword in the landing page.

Your landing page must be able to generate dynamic content.  You want your landing page to check for the SearchTerm parameter in the querystring.  If found, display it as your headline or part of it. 

This technique will make your landing page more relevant for your users.  You should get an increase in conversions.

Compatible Sony VAIO VGN-FW270J Battery
Compatible Sony VAIO VGN-FW270J Battery
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Compatible Sony VAIO VGN-FW270J Battery rated at 11.1V, 58WHR, 5200mAh, 6-Cell Li-ion. Replacement Laptop Battery is guaranteed to meet or exceed original Sony VAIO VGN-FW270J Battery specifications.

Compatible Acer Aspire 3000 AC Adapter
Compatible Acer Aspire 3000 AC Adapter
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Compatible 65W Acer Aspire 3000 AC Adapter rated at 19V 3.42A. Replacement laptop AC adapter is guaranteed to meet or exceed original Acer Aspire 3000 ac adapter specifications.

Battery Technology AC Adapter for Notebooks (PS-IB-R40)
Battery Technology AC Adapter for Notebooks (PS-IB-R40)
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Item #: M55274. BTI has become one of the leading manufacturers of batteries and accessories for notebook computers. It offers products for many manufacturers' notebook computers and cellular phones. By maintaining strict quality standards in production, as well as in sourcing, BTI is able to provide consistent, high-capacity and durable batteries.This product is designed for the following IBM systems:Thinkpad R40;Thinkpad R40E. Product Description: BTI power adapter - 72 WattDevice Type: Power adapter - externalOutput Voltage: 16 VPower Provided: 72 Watt Customers also search for: Discount BTI Power Adapter - 72 Watt, Buy BTI Power Adapter - 72 Watt, Wholesale BTI Power Adapter - 72 Watt, 0745473116482, PS-IB-R40, Power Adapters

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Battery Technology AC Adapters for Notebook (PS-DL-X300)
Battery Technology AC Adapters for Notebook (PS-DL-X300)
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Item #: M42065. BTI has become one of the leading manufacturers of batteries and accessories for notebook computers. It offers products for many manufacturers' notebook computers and cellular phones. By maintaining strict quality standards in production, as well as in sourcing, BTI is able to provide consistent, high-capacity and durable batteries.This product is designed for the following Dell systems:Latitude X300;Precision M20. Product Description: BTI power adapter - 90 WattDevice Type: Power adapter - externalOutput Voltage: 19 VPower Provided: 90 Watt Customers also search for: Discount BTI Power Adapter - 90 Watt, Buy BTI Power Adapter - 90 Watt, Wholesale BTI Power Adapter - 90 Watt, 0745473116383, PS-DL-X300, Power Adapters

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Compaq Presario V2000 Series AC Adapter
Compaq Presario V2000 Series AC Adapter
Sale Price: $17.84
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19 Volt 65 Watt Laptop ac power cord for the following Compaq Presario V2000 series notebook computers: V2000, V2000 CTO, V2000T CTO, V2000Z CTO, V2001, V2001AP, V2001XX, V2002, V2002AP, V2002XX, V2003, V2003AP, V2004, V2004AP, V2005, V2005AP, V2006, V2006AP, V2007, V2007AP, V2008, V2008AP, V2009, V2009AP, V2009EA, V2009LA, V2009XX, V2010, V2010AP, V2010EA, V2010LA, V2010US, V2011, V2011AP, V2012, V2012AP, V2013, V2013AP, V2014, V2014AP, V2015, V2015AP, V2016, V2016AP, V2017, V2017AP, V2018, V2018AP, V2019, V2019AP, V2020, V2020AP, V2021, V2021AP, V2022, V2022AP, V2023, V2023AP, V2024, V2024AP, V2025, V2025AP, V2026, V2026AP, V2027, V2027AP, V2028, V2028AP, V2029, V2029AP, V2030, V2030AP, V2030US, V2031, V2031AP, V2032, V2032AP, V2033, V2033AP, V2034, V2034AP, V2035, V2035AP, V2035EA, V2036, V2036AP, V2037, V2037AP, V2038, V2038AP, V2039, V2039AP, V2040, V2040AP, V2040EA, V2041, V2041AP, V2042, V2042AP, V2043, V2043AP, V2044, V2044AP, V2045, V2045AP, V2046, V2046AP, V2047, V2047AP, V2069, V2069CL

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Compatible Sony BL-5314H Battery
Compatible Sony BL-5314H Battery
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Compatible Sony BL-5314H Battery rated at 7.4V, 58WHR, 7800mAh, 6-Cell Li-ion. Replacement battery is guaranteed to be fully compatible with original Sony BL-5314H battery specifications.

Compatible HP Compaq BL-5502 Battery
Compatible HP Compaq BL-5502 Battery
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Compatible HP Compaq BL-5502 Battery rated at 14.8V, 65WHR, 4400mAh, 8-Cell Li-ion. Replacement battery is guaranteed to meet or exceed original HP Compaq BL-5502 battery specifications.

Compatible Sony BL-5313H Battery
Compatible Sony BL-5313H Battery
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Compatible Sony BL-5313H Battery rated at 11.1V, 98WHR, 8800mAh, 12-Cell Li-ion. Replacement battery is guaranteed to meet or exceed original Sony BL-5313H battery specifications.

Compatible Acer BL-5727L-BLACK Battery
Compatible Acer BL-5727L-BLACK Battery
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Description

Compatible 6-Cell Acer BL-5727L-BLACK Battery rated at 11.1V, 49WHR, 4400mAh. Replacement battery is guaranteed to meet or exceed original Acer BL-5727L-BLACK battery specifications.

Compatible Dell LDE-85XT Battery
Compatible Dell LDE-85XT Battery
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Description

Compatible 9-Cell Dell LDE-85XT Battery rated at 11.1V, 7800mAh, 87WHr. Replacement li-ion battery is guaranteed to meet or exceed original Dell LDE-85XT battery specifications.

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Tuesday, July 20th, 2010 Mini Home Theater

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